Marketing Management and Communications in The Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the …

Manajemen Pemasaran

Buku ini membahas tentang strategi dan sistem pemasaran dalam sebuah perusahaan serta contoh pemasaran pada beberapa perusahaan ternama dunia

Pemasaran dasar :pendekatan manajerial global Buku 2

Buku ini menjelaskan tentang layanan pelanggan distribusi dan logistik, peritel dan pedagang grosir serta perencanaan strategi mereka, promosi dan komunikasi pemasanan terintegrasi dst.

Marketing management

Table of contents Part 1: Understanding Marketing Management Chapter 1. Defining Marketing for the 21st Century Chapter 2. Developing Marketing Strategies and Plans Part 2: Capturing Marketing Insights Chapter 3. Gathering Information and Scanning the Environment Chapter 4. Conducting Marketing Research and Forecasting on Demand Part 3: Connecting with Customers Chapter 5.…

Komunikasi Pemasaran Terpadu Dalam Periklanan dan Promosi, Ed.8

Edisi

8

ISBN/ISSN

9789790614772

Deskripsi Fisik

xxiv, 732 p. : ilus. ; 28 cm. + 3 CD/DVD

Judul Seri

-

No. Panggil

658.82 SHI k C1