eBook Manajemen

Marketing Management and Communications in The Public Sector

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

658.8

Penerbit

New York : Taylor & Francis Group., 2018

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

978-1-315-62230-9

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2nd ed.

Subjek

Marketing Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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