Gaya APA

Kotler, Philip., Keller, Kevin Lane. (2013). Marketing management (14th [ed.]). Boston: Prentice Hall.

Gaya Chicago

Kotler, Philip., Keller, Kevin Lane. Marketing management. 14th [ed.] Boston: Prentice Hall, 2013. Text.

Gaya MLA

Kotler, Philip., Keller, Kevin Lane. Marketing management. 14th [ed.] Boston: Prentice Hall, 2013. Text.

Gaya Turabian

Kotler, Philip., Keller, Kevin Lane. Marketing management. 14th [ed.] Boston: Prentice Hall, 2013. Print.