Gaya APA
Kotler, P., Keller, K, L.
(2013).
Marketing management
(
14th [ed.])
.
Boston:
Prentice Hall.
Gaya MLA
Kotler, Philip.., Keller, Kevin, Lane.
"Marketing management".
14th [ed.]
Boston:
Prentice Hall,
2013.
Text.